The launch of Naomi Osaka's sun-care line designed for melanin-rich skin. Showcasing a 360 campaign.
"The Way We Glow"
Agency: Kin
Despite growing up on sun-soaked tennis courts, SPF was never top-of-mind for Naomi Osaka because she, like many others, assumed her melanin-rich skin was immune to sun damage. After learning the truth about the damage the sun inflicts on melanated skin, she set out on a mission to dispel old myths and educate others on proper sun protection. KINLÒ starts conversations about health risks for melanated skin tones and provides clean products designed to protect and nourish. Naomi Osaka illuminates the unique needs of melanin-rich skin with a line of specially-crafted sun-care. Together, with Kin, we developed a powerful platform to amplify her message.
"'Powerful' Anthem Celebrating 'Unique Identities'" – People.com